Travel responsibly and sustainably

Public votes bring hiking to the top

Îles de la Madeleine, March 8th, 2022 - Tourisme Îles de la Madeleine's marketing team officially closes the voting period for the contest Faites votre choix!, being once more very satisfied with the popularity of the event.

This ends the 10th consecutive edition of the contest. For the first year, in line with the sustainability strategy for tourism in the region, the six different covers submitted for the online voting process depicted six niche products of the destination. The entries featured recreational fishing, agritourism and gourmet tourism, hiking, nautical activities, winter activities, and self-care and wellness.

The votes received well reflected the growing popularity of one of the activities over the past few years, and it's without surprise that the marketing team unveiled the results. Mathieu Dupuis' photograph, taken at the foot of the Buttes des Demoiselles on the Havre-Aubert side, will be the one featured on the cover of the Official Tourist Guide for the Magdalen Islands 2022-2023.

This year, 6 254 people took part in the selection process! The contest also gathered 476 additional subscribers to the newsletter. These numbers are especially significant considering the short voting period, which only lasted one week this year.

The winner of the sweepstakes, randomly selected among the voters to receive a copy of The Guide of Hiking Trails and Circuits, is Ms. Francine Boulanger, from Saint-Fabien. Tourisme Îles de la Madeleine wishes to thank all participants for their interest in the contest and the destination.

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Anne Bourgeois
Digital Promotion Adviser
Tourisme Îles de la Madeleine
(418) 986-2245, ext. 226

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