Digital Marketing Network: An Approach to Support Tourism Businesses

In partnership with Tourisme Îles de la Madeleine, the Recreational Tourism Cluster developed a project to support fifteen organizations in the adoption of digital marketing best practices.

The project includes three workshops as well as coaching services for the businesses to develop a content creation and distribution strategy (and do some testing), according to their target clienteles and business goals.

The project builds on the expertise and professional resources of the region. In fact, Edith Jolicoeur, a Web and Social Media strategic use counsellor, trainer and speaker, will participate in the creation and facilitation of the workshops. L'Île Imagin'air, Ariane Arsenault (Youtuber and owner of La Fille de la mer - a handmade soap business), Nigel Quinn (professional photographer) and the SADC des Îles are also part of the project. The coaching services will be offered until September 2018.

The project was inspired by the Content Campus of the Digital Tourism Think Tank - an international organization aiming to provide leadership to the tourism industry in terms of digital marketing best practices.


Réseau en marketing numérique
Réseau en marketing numérique
Réseau en marketing numérique
Réseau en marketing numérique
Réseau en marketing numérique
Réseau en marketing numérique
Réseau en marketing numérique

 

Source :

Jason Bent
Tourism Cluster Manager 
418 986-2245, ext. 228

About the Recreational Tourism Cluster
The Cluster of excellence for Recreational tourism is an offshoot of the ACCORD project, a government strategy for regional development. The objective of the Tourism Cluster is to generate collaborative projects that bring value-added benefits to the targeted organizations.

 

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