L'Agence de location des Îles unveils its new local identity

L'Agence de location des Îles unveils its new local identity

November 29, 2017

Agence de location des Îles proudly reveals its brand-new look following a successful season putting its largest fleet in the last 17 years on the roads of the Magdalen Islands. After more than 15 years under the Hertz banner, this change of visual identity is accompanied by a commercial repositioning, now operating as an independent brand.

Odette Cormier, General Manager, explains: "We are the same company, the same team, the same fleet, the same counters to serve you! The decision not to renew the international banner was taken to allow us a more local deployment and development."

LogoBeyond the name and the logo, the evolution of the company was structured according to the human values recommended by its managers. The establishment of new avenues as well as the maintenance of lasting relationships with its partners, travelers and the Magdalen population remain at the heart of this transition. With a now 100% regional name, the Agence de location des Îles team consolidates its brand personality, but remains within the reach of clients, whether they are Islanders, tourists, travel agencies or business travelers.

Agence de location des Îles is committed to continuous involvement in its community through marketing initiatives, creative packages, and profitable partnerships that showcase the archipelago and help promote the Magdalen islands, both inside and outside its territory, a commitment that earned the company an Éloize trophy in 2016 for the #tripauxiles project, a recognition of the Island Chamber of Commerce.

With a turnover that has been growing for several years, the 2018 forecast is excellent for Agence de location des Îles, which is focused on developing a strong Web presence following the redefinition of its corporate image, but also on ensuring continuous customer service excellence to proudly represent the Magdalen Islanders.

To discover the new visual identity and the Agency's range of services, visit http://www.agencedelocationdesiles.com/en/.

About the Agence de location des Îles
For 17 years, this Magdalenian company has remained your privileged partner for travel in the archipelago. It offers a wide range of automobiles in the largest fleet of rental vehicles at its two points of service in the Magdalen Islands, at Havre-aux-Maisons Airport and in Cap-auxMeules. The agency also offers scooters, motorcycles and Spyder rentals from June to September, as well as annual towing services and driving lessons.

1st row, from left to right : Marie-Ève Lapierre, Léon Lapierre, Odette Cormier, Jean-François Poirier.
2nd row : Muncef Dhaoudi, Amélie Gaudet Thériault, Gaston Vigneau, Eric Petitpas, Pierrette Lapierre, Denis Jomphe, Myriam Vigneau, Sylvain Longuépée.

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