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The Red cliffs win visitors' heart

Tourisme Îles de la Madeleine promotion team officially announces the end of its contest "Make your choice!" and is very proud of its success.

It's the fifth time that Tourisme Îles de la Madeleine asks its followers to help them choose the cover of the Official Tourist Guide. The contest is very popular among the people who love the Islands and it also represents a great promotion towards people who are not familiar with the destination or don't even know it exists. The photos that were suggested truly reflected the insular character, the beauty of the landscapes and the particularities of this archipelago located in the middle of the sea.

With 44% off the votes compiled, the winner for the 2017-2018 Tourist Guide - as elected by Internet users - proves that the Islands' red cliffs are still very popular. This is without any doubt a strong brand image.

This year, 10 057 people made their choice, it's an increase of 2.86%! Another interesting fact: about 2 852 new people subscribed to the newsletter thanks to the contest. It is an exceptional year that once more demonstrates the strong interest for the Îles de la Madeleine. Let's not forget that the contest only lasts 15 days!

As a result of the random draw, the winner of the contest - who will receive the book of the Îles de la Madeleine by Guylain Doyle - is Mr Pierre Cyr, from Causapscal, Québec. Tourisme Îles de la Madeleine would like to thanks all the participants for their interest towards the destination.

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Marketing & Communication Assistant
Tourisme Îles de la Madeleine
(418) 986-2245, ext. 226

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