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The Îles de la Madeleine : Winners of the Creative Tourism Awards - an international contest

The Îles de la Madeleine Tourism Cluster and its partners are proud to receive the Best Strategy for Creative Tourism Development award as part of the 2015 Creative Tourism Awards.

Created by the Creative Tourism Network®, the Creative Tourism Awards aim to reward companies, projects and destinations worldwide that foster this new generation of tourism, characterized by the active participation of the tourists in artistic and creative activities.

The panel of judges, consisting of international experts, recognized the quality, originality and innovative nature of the experiential tourism pilot project launched by the Recreational Tourism Cluster and the ÉCONOMUSÉE® Society Network. The panel also acknowledged the devotion of all partners and businesses regarding the development of improved tourism experiences in the Îles de la Madeleine.

Authentic and rewarding tourism experiences are a key element of the new 2015-2020 marketing and development strategy of the destination. Michel Bonato, general manager of Tourisme Îles de la Madeleine, notes that "the distinctive potential of the destination must be enhanced with innovations and emotionalism to create as much impact and attraction as possible. The recognition of the work that has been done by the Tourism Cluster, its partners and the local businesses is promising and contributes to the reputation and notoriety of the destination."

The general manager of the ÉCONOMUSÉE® Society Network, Carl-Éric Guertin, is delighted about this international recognition: "experiential tourism is an important development focus to distinguish the tourism offer of our network. Increasing contacts with the local population, the addition of this component to the activities offered by our artisans has become a key element to ensure the competitiveness of our businesses."

Winners of the 2015 Creative Tourism Awards


Experiential Tourism Pilot Project

About the Experiential Tourism Pilot Project

Initiated by the Madeleine Island's Tourism Cluster and the ÉCONOMUSÉE® Society Network, in cooperation with the Services aux entreprises of Groupe Collegia, the approach aimed to assist a group of businesses from the Îles de la Madeleine wishing to develop new tourism experiences. The project engaged six tourism enterprises, including two museum organizations, an agri-food economusem and three arts and crafts workshops. The approach help to set the limits of experiential tourism in arts and crafts and food processing businesses and plan the resources (either material, financial, human, etc.) required for the launching of a new experiential tourism offer.

Sources :

Jason Bent
Cluster Manager
Îles de la Madeleine Tourism Cluster
418 986-2245, ext. 228

Carl-Éric Guertin
General Manager
418-694-4466, ext. 25


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