Travel responsibly and sustainably

11th Edition of the tourism day

Îles de la Madeleine, November 13, 2014 - On November 12 was held the 11th edition of Tourism Day at the Centre récréatif of La Vernière. This biannual event was a real success and the participants (about a hundred people) had the chance to discuss with the guest speakers.

In cooperation with Québec maritime, Ms. Catherine Senand, general manager of Tourisme Île de Ré, came in the islands to be a speaker at this event. During her conference, she explained how tourism development has been managed over the years. She also highlighted the similarities and differences between the archipelago and the Île de Ré.

Mr. Serge Larivière, from Mont Tremblant International, spoke about the history and development of Mont Tremblant's international airport. He also helped the participants to look at the archipelago's aerial development from a different perspective, regarding both the length of the aircraft landing place and the packaging or canvassing of new carriers.

CTMA's general manager, Emmanuel Aucoin, wished to demystify the carrier role of the cooperative. He also pointed out the challenges that the organization will have to face over the upcoming years. Regarding international cruises, Mr. Denis Bourque, from Escale Îles de la Madeleine, provided an overview of the distinctive features related to this particular customer base. He also took this opportunity to show some statistics gathered by Cruise the Saint Lawrence Association.

Finally, Marc-Olivier Massé, from CRÉ-GIM, and Serge Bourgeois, from the Îles-de-la-Madeleine council, highlighted the various issues related to the conservation of the islands' unique landscapes. This conference also allowed publicizing the current and future measures for the conservation of the landscapes.

About Tourisme Îles de la Madeleine

Since 30 years, Tourisme Îles de la Madeleine's main job is to bring together the enterprises of the archipelago to increase the outreach of its tourism industry. It also plays a leadership role in hospitality, information, development and marketing of the islands as a tourism destination. The association include more than 320 local enterprises working in the tourism industry.

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Marie-Christine LeBlanc
Marketing and Communication Agent
Tourisme Îles de la Madeleine 
418 986-2245 ext. 227


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Please note that all visitors aged 13 and over must pay a fee of $30 before leaving the archipelago for departures between May 1st and October 14th, 2024. Read more