The ACCORD Recreational Tourism Cluster and the ÉCONOMUSÉE® Society Network are pleased to unveil the results of the experiential tourism pilot project.
With the help of the Service aux entreprises of Groupe Collegia, the approach engaged half a dozen of multisectorial tourism enterprises, including two museum organizations, an agri-food economusem and three arts and crafts workshops. All enterprises benefited from this pilot project - the development of an intervention plan allowed them to make progress regarding their own projects.
Despite the modest fiscal projections associated with the new activities, they act as a lever since they can improve the notoriety and performance of the enterprises, and drive traffic. The addition of new services and the improvement of some aspects of the enterprises in order to create a richer experience will allow these enterprises to reach their business goals.
It must be noted that two enterprises started the process of getting the ÉCONOMUSÉE® accreditation during the pilot project. The six (6) following experiences will be offered as pilot activities from the beginning of the upcoming tourist season:
All together, the activities developed during the pilot project represent value-added benefits to the experiential tourism offer of the Îles de la Madeleine.
This collaborative project was made possible thanks to the financial participation of the ministère de l'Économie, de l'Innovation et des Exportations, Emploi-Québec and the ÉCONOMUSÉE® Society Network.
The financial support provided by the ministère de l'Économie, de l'Innovation et des Exportations du Québec is part of the Programme d'appui au développement des secteurs stratégiques et des créneaux d'excellence (program for the development of strategic sectors and clusters of excellence). The purpose of this program is to mobilise and unify the actions of businesses and of their economic partners within the Ministry toward common objectives that support the development of strategic sectors and clusters of excellence.
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Recreational Tourism Cluster
418 986-2245, ext. 228
ÉCONOMUSÉE® Society Network
418-694-4466, ext. 25