The Recreational Tourism Cluster of excellence is an offshoot of the ACCORD project, a government strategy for regional development. The objective of the Cluster is to generate projects that bring value-added benefits to the targeted enterprises.
The Cluster seeks to enhance the specific touristic attributes of the region in three specific fields of activity: Nature, Culture and Flavours. In addition to being components of the brand image of the destination, these areas have great potential for development and for national and international outreach.
To confront the issues faced by the Cluster's targeted enterprises, the strategy hinges on four vectors of development:
Implementation of the Cluster's strategy and action plan is the responsibility of a committee that represents mainly tourism enterprises of Gaspésie and of Les Îles de la Madeleine. The Cluster's committee is the carrier for the vision of development of the sector of excellence.
On the archipelago, a designated contact person oversees the implementation and follow-up of the action plan for the Recreational Tourism cluster of excellence with the targeted enterprises. Under the authority of the Cluster Committee, this person works in close cooperation with the economic stakeholders of the region.
A strategy and an action plan (2012-2017) have been developed within the framework for a renewal of the recreational tourism cluster. They are supported by the main players of tourism development. An implementation agreement was approved on October 4, 2012 by the government of Québec, the ACCORD regional committee, the regional "Conférence des élus" of Gaspésie-Îles-de-la-Madeleine and the Recreational Tourism Cluster Committee. The agreement is valid for a period of five years. The Îles de la Madeleine Regional Tourism Association provides administrative, technical and financial assistance to the cluster.
The ACCORD project (Action Concertée de Coopération Régionale de Développement) represents a strategic approach to regional economic development. The ministère des Finances et de l'Économie is responsible for its implementation.
Three clusters have been identified for the region, namely:
For more information concerning the ACCORD project, go to: economie.gouv.qc.ca/accord (french only)