The tourism industry of the Îles de la Madeleine joins forces to innovate!

November 18, 2015

On November 12, about fifty members of the tourism industry took part in the event « Ensemble, innovons ! » organized by the Recreational Tourism Cluster in partnership with Tourisme Îles de la Madeleine and the Living Lab en innovation ouverte (LLio) of Rivière-du-Loup.

Focused on innovation in terms of tourism service and experience development, Alain Winter (from the Tourisme conseil firm) presented various inspiring examples pertaining to insular and remote contexts.

The innovation games and co-creation activities proposed by the members-facilitators of the LLio allowed the participants to understand, organize, adapt and use the examples shown during all the presentations.

Furthermore, a panel of members from the regional tourism industry allowed the exchange of expertise and information about forfaiting, relationships of trust within a distribution network, perspectives of development regarding international cruises, and much more.

In accordance with the evolving ideas and the work that has been done on the fringes of the workshops, the participants co-created original and profitable tourism experiences.

Ensemble, innovons !
Ensemble, innovons !
Ensemble, innovons !
Ensemble, innovons !
Ensemble, innovons !
Ensemble, innovons ! Remixe ta destination
Ensemble, innovons !


Within the next days, the Recreational Tourism Cluster and its partners will gather the information issued from all the workshops. Afterwards, it will be presented to all parties involved. Meetings will be scheduled in order to follow up on the most promising projects.

The event was made possible by financial support from ministère de l'Économie, de l'Innovation et des Exportations du Québec, Entente de partenariat régional en tourisme and Caisses populaires Desjardins des Îles.

The financial support provided by the ministère de l'Économie, de l'Innovation et des Exportations du Québec is part of the Programme d'appui au développement des secteurs stratégiques et des créneaux d'excellence (program for the development of strategic sectors and clusters of excellence). The purpose of this program is to mobilise and unify the actions of businesses and of their economic partners within the Ministry toward common objectives that support the development of strategic sectors and clusters of excellence.


Sources :

Jason Bent
Cluster Manager
Îles de la Madeleine Tourism Cluster
418 986-2245, ext. 228


David Guimont
Facilitator and researcher
Living lab en innovation ouverte, Cégep de Rivière-du-Loup
418 862-6903 #2369


About the Living Lab en innovation ouverte

Affiliated to the Cégep of Rivière-du-Loup, the Living Lab en innovation ouverte (LLio) aims to ease open and collaborative innovation. The living lab approach is an ecosystem and a strategy that aims to put users in the heart of the innovation and development process. The LLio is involved in various environments and contexts that benefit from the added value of the living lab approach, such as tourism innovation, citizen engagement, participatory urban planning and organizational change. The LLio is a member of the European Network of Living Labs.

 

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