Tourisme Îles de la Madeleine Reveals Winner of the 2010 "Lobster in my Luggage" Contest

July 30, 2010

After 14 weeks of suspense, the Tourisme Îles de la Madeleine team is delighted to announce the name of the winner of the "Lobster in my Luggage" contest.

 

The lucky winner of a one-week, all-inclusive trip for two to the Îles de la Madeleine is Mrs. Sylvie Contant from Laval, QC. Mrs. Constant says she is thrilled to have won the prize and she plans to enjoy her travel package in the summer of 2011. Another plus - this will be her first trip to our Islands!

 

  • Mrs. Contant's winning package, worth $1,900, includes:

 

  • Return trip for two adults and one car (from Souris, P.E.I. to the Îles de la Madeleine) on the Groupe CTMA ship N.M. Madeleine;

 

  • Six nights at the Auberge La Salicorne, all breakfasts and suppers and activities program offered during the stay;

 

  • A gift certificate from Cap sur Mer good for one hundred (100) pounds of seafood products;

 

  • A $100 (CAN) gift certificate from Esso (gasoline);

 

  • A tour of the Musée de la Mer.

 

Mostly promoted through the third season of the television show Bouffe en Cavale that was aired this spring on the Évasion network, the contest attracted a great deal of interest during its 14 weeks of advertising. This year, a new "social media" element was added to the contest. Visitors to the Îles de la Madeleine Facebook page automatically won five extra chances to win the prize. There were over 26,000 entries in all.

 

The Tourisme Îles de la Madeleine promotional team is extremely satisfied with the results of the contest. They would like to thank all those who participated and helped make the "Lobster in my Luggage" such a great success!

 

* And a special thank you to all our members/partners for their invaluable assistance.

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